Section 1: What do we do with your information?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address, email address and telephone number. We also collect personalisation details pertaining to your order, such as date of birth, and impressions of you or your child's fingerprints, handprints and footprints. We use this personal information to correspond with you, to make, personalise and deliver your order.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing: With your permission, we may send you emails about our store, new products and other updates.

Section 2: Consent

How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

We reserve the right to take photographs of our workmanship for use on our website and other selling platforms. In submitting prints to us you consent to this use, unless you expressly tell us otherwise.

How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at: Hold upon Heart, 111, Maple House, Queensway Business Park, Queensway, Telford, Shropshire, TF1 7UL

Section 3 : Disclosure

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Section 4 - shopify

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.

You may choose Paypal to complete your purchase. For more information about how PayPal processes your information, please see

Section 5: Third party services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. The third party services we use are Shopify, (Shopify Privacy Policy) who host our website and who process information when taking payments and making payments to you. Paypal (Paypal Privacy Policy) who process information when taking payments from and making payments to you; and Mailchimp who provide us with e-mail marketing services .

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. 

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Your personal data may be transferred to, stored and processed outside the European Economic Area  by a third-party service provider. By providing us with your personal data, you consent to this transfer, storage and processing.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Section 6: Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Section 7: Cookies

Cookies are small text files that are stored within your internet browser by the websites that you visit. We use a number of cookies to enable our website to work properly, to understand more about your visit to our website, and to help personalise your experience. Cookies we use include:


There are some cookies our website needs to work properly. If you choose to not accept them, then parts of the site won’t be usable. Examples of these cookies include storing how many items are in your cart, and working out which delivery options should be shown to you based on your location.

Third Party

We allow carefully chosen third parties to set cookies during your visit to our website, so they can provide us with information concerning how you use our website. Cookies may also be used to show our newest products and offers to you on other websites based on your activity at

Analytics Cookies

We use Google Analytics so we can study how customers interact with our website. Analytics cookies help us to understand things like how many visitors we have and how many times they view specific webpages on our site. Analytics cookies allow us to collect data about the pages you visit on our site, and whether you have visited us before. They don’t allow us to find out details such as your name or address. You can opt out of Google Analytics at

Managing your Cookies:

If you prefer to not accept cookies, then you can change your browser settings to ensure this, but please note that our website may no longer work as intended. For more information about how to disable cookies for the main browsers please see

Section 8: Age of consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Section 9: Changes to this privacy policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Questions and contact information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at or by mail at Hold upon Heart, 111 Maple House, Queensway Business Park, Queensway, Telford, Shropshire, TF1 7UL.